Integrated marketing campaign

Managing this participant recruitment project required a close working relationship with the client because of the time-sensitive nature of research studies. I managed the project starting with client discovery, creative brief development, budgeting, timeline, concept presentations, and media status reporting. The project team consisted of the internal art director, graphic designers, copywriters, media buyers, and externally contracted animators. The final suite of deliverables and corresponding paid media campaign including persona targeting through Facebook ads achieved the client’s goals of increasing brand awareness, growing database registrations by 10%, increasing website visits, and ultimately uniting diverse research participants with condition-specific NIH studies.

SHORT FORM EXPLAINER VIDEO

PRINT PSA

RACK CARD

DISEASE SPECIFIC DIGITAL AD