Baby K’tan
Secured Product Feature
Through an artfully presented pitch using established media contacts, I secured product placement for the Baby K’tan Baby Carrier on the nationally syndicated day-time tv show The Talk during the on-air celebration of former co-host and creator Sara Gilbert’s pregnancy. The feature naturally provided a small content campaign, that integrated seamlessly with the robust influencer and celebrity gifting program I managed.
Media Pitch
Logistics and delivery
social media CONTENT
CRAFTED & Distributed Press releases
Composed detailed releases about product news, special events, company hires, and award recognitions leading to consistent earned media coverage, trade show booth visits, and ultimately B2B revenue.
Press Release Development
media relations
Conceptualized Content Campaign
In an effort to shed light on a consumer insight that was uncovered through fervent social listening, I conceptualized, planned, and executed a content campaign to celebrate parents and caregivers using the Baby K’tan Baby Carrier in their day-to-day life. The campaign, which ran during Disability Awareness Month, aimed to celebrate inclusivity, learn more about adaptive parenting, and elevate the voices of users.